I like that this brand is very transparent about the ingredients listed. This will be a good option for those who prefer their laundry detergent to be fragrance free. It does not contain any harsh ingredients. I have tried their other detergents with fragrances and they are not artificial fragrances. They leave the clothes smelling really good. No nasties remain behind and get absorbed by the babies' sensitive skin when they wear their clothes. A tiny amount will produce enough suds to clean dirt and stains well. A quality product that is very useful in the household.
Ever since our little one was born, we switched our cleaning products to Attitude and have never been disappointed. It gives me comfort to use this fragrance free laundry detergent as it doesn't have strong chemicals and my little one's skin is safe.